Max Katz

There is a good post on TechCrunch: The Pressure On Enterprises To Transform Intensifies (by @ron_miller) that talks about enterprises are under pressure to change and capitalize on mobile, social, the cloud, or big data. Some good examples are provided of companies that were not afraid to make the change: 

For instance, Deutsche Bank, as buttoned down and conservative an institution as you’re likely to find –we’re talking a German bank here –changed the way they communicate internally after implementing Jive as an enterprise social network and built it up to 40,000 users in two years.

Another example:

How about Sony Pictures Entertainment which implemented WatchDox as part of a mobile initiative that would allow their various stakeholders to carry scripts and other movie IP on mobile devices protected in a Digital Rights Management (DRM) wrapper.

And another example:

There were other examples of companies switching from on-premises software to Office 365 or Google Docs and the world did not stop. When Toyota put their documents in Box, people loved it.

We see a similar pressure on enterprise IT with regards to mobile app development. Enterprise IT is under pressure to deliver and update mobile apps fast. Using traditional tooling is becoming a bottleneck as businesses cannot afford to wait 6-12 months to deliver a new app. We see the following disruptions in the enterprise mobile app development:

• Rapid development cycles, a working prototype within a few days and the first version is out in a few weeks.
• Cloud tooling, nothing to download and install.
• Visual tooling for app UI
• Integrated mBaaS (mobile backend as a service)
• Single code base to target all four major platforms – iOS, Android, Windows Phone, and mobile web

The pressure is on.