Max Katz

Erik Shermam from TechBeacon published an article on four pitfalls to avoid when building enterprise mobile apps. They are:

• Wrong apps
• Bad user experience (UX)
• Slow deployment
• No marketing

Erik and I chatted about one of the pitfalls: slow app development.Enterprises today must deliver apps fast. Build the first version of the app within weeks if not days, get feedback and repeat. The traditional 12-18 months application development cycle no longer works today.

Pitfall #3 from the article:

Pitfall 3: Slow deployment

There’s a huge demand for mobile apps, and many IT departments can’t keep up, says Max Katz, head of developer relations for custom enterprise app developer Appery.io. But not only are corporate technology groups understaffed, many IT departments lack expertise in Android and iOS development.

Enterprises also have to rethink their design cycles. “They’re used to delivering apps that take 12, 18 months, maybe two years,” Katz says. “With mobile you can’t do that. You need to deliver apps very fast, I mean weeks. Some of them, maybe a couple of days.” This is particularly challenging when a company needs native apps for multiple platforms, which can mean parallel development tracks and teams.

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