Max Katz

Last September I was in a meeting with Burr Sutter. Burr runs Global Developer Advocacy at Red Hat. We were talking about Developer Advocacy and I remember Burr saying something along these lines:

Our job is to make developers awesome

I right away thought about this image:

I think the first time I saw this image was at Share Knowledge Not Features. The original graphic is from Features vs. Features.

I think it’s easy to focus on features but that’s not what Developer Advocacy is about (at least in most cases).

Developer Advocacy is about showing what developers can do with your product/service, what problems developers can solve and what solutions developers can build. I covered this topic earlier in this blog post: Share outcomes and results, not features.

Our job is to help, show and educate what rad things developers can build.

Developer Advocacy is how to make developers awesome 🙌

Update

When I shared this blog post with Burr, he told me he uses another phrase:

Our job is to give developers super powers

So here you go, two really great phrases to describe Developer Advocacy from Burr Sutter:

Our job is to make developers awesome
Our job is to give developers super powers