I found “People don’t care about features! → if you’re PLG, yes they do” a LinkedIn post from Anthony Pierri.

In 2019 I wrote Share outcomes and results, not features, and said it applies to developers and developers relations.

But I like this newer approach. Perhaps developers do care about features. Or perhaps it’s somewhere in the middle, developers care about capabilities.

From the post:

The common marketing advice about marketing benefits over features comes from a previous era where sales-led was the dominant way of growing a software business. 

In a purely sales-led environment, you are selling to executives. 

Do executives care about features in apps they most likely will never log-in to or use? 

❌ Probably not. 

But PLG is a different world. 

The end-user is the one you need to convince—and they DO care about features. 

Anthony Pierry on LinkedIn

I recommend you read the entire post. You should follow Anthony Pierri. Anthony has other great product marketing posts on LinkedIn.