Max Katz

DevRel & No-Code

Developer Marketing Summit in 10 pictures

This week I attended Data Evans Developer Marketing Summit. I was there for just half a day but still attended very interesting sessions and snapped some pictures that I want to share. I will share notes from the summit probably next week.

devmarketingsummit-keynote
Janel Garvin opening keynote – showing the latest developer trends from Evans Data surveys

devmarketingsummit-devpopulation
Developer population expected in 2024. Graphic source: Evans Data
devmarketingsummit-purhcasing
Developers influence purchases decisions. Chart source: Evans Data
devmarketingsummit-webinars
Webinars is one of the best ways to scale Developer Marketing / Developer Advocacy program. Chart source: Evans Data

Online events is a solid way to scale your developer advocacy program. Developers from anywhere in the world can join the event. Anyone who couldn’t join can watch the recording later, any time, from anywhere.  I published an article on this topic: Using online meetups to scale your Developer Relations program

devmarketingsummit-coderesponse
Alisa Maclin from IBM Developer shared the Code and Response initiative where developers build solutions to help with natural disaster preparedness
devmarketingsummit-gm1
Daphne Zargar from General Motors shared how they built a developer program around in-vehicle apps
devmarketingsummit-gm2
Daphne Zargar from General Motors shared how long it now takes for developers to go from nothing to POC for an in-vehicle app
devmarketingsummit-panel
Reaching Developers around the World panel with Summer Liu (Alibaba Cloud), Anika Nieh (TomTom), Ryan Pollock (DigitalOcean) and Jaemi Bremner (Adobe)
devmarketingsummit-funnel
Cliff Simpkins from Microsoft shared “How Developers Break Traditional Marketing Theory (and why you should too!)”
devmarketingsummit-curve
Cliff Simpkins is showing Kathy Sierra’s “Kick Ass Curve”. The curve shows where we should strive to take developers

Steve Pousty did a wonderful talk on Kathy Sierra’s ‘Kick Ass Curve’ at DevRelCon in San Francisco. It’s a great talk, watch it here.

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maxkatz

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