The Developer Marketing Examples site has fantastic examples. It’s worth your time.

This is a good example: A community member asked a question about Okta Workflows in community Slack. I posted the question in our internal Slack. We had a document for that question, but it was missing information. We updated the document to include the information the customer was asking about. I thought this is an…

I love this interview with David Nunez. I’m a fan of good docs and content. Mediocre Docs Are Sabotaging Your Growth.

I love this message from Adam DuVander: Our Okta Workflows guides are answers to questions from support, office hours and Slack. Every guide starts with this: Okta Workflows guides are questions and answers from the community office hours, the #okta-workflows channel on MacAdmins Slack, and other places. Read all the other guides.

Read my interview: Empowering Okta’s Workflows Community with Crowdcast.

To build an audience = Create value through content / service / product that you make directly for consumers. To build a community = Create value by building the space that facilitates people helping and connecting with one another. Source Read Why Creators Struggle with Community.

I read the Modern GTM Process for Developer Led Sales blog post. It’s an interesting article, I recommend you read it. My two favorite parts are: The Developer needs a bottom’s up activation which is educational, product led and community led.  https://open.substack.com/pub/reodotdev/p/modern-gtm-process-for-developer and your nurtures for Developers have to be about their education, helping them…

Common Room, the community growth platform, published a fantastic 2023 Developer Relations compensation & culture report. The report (direct link to the PDF) has lots of interesting, insightful information and visuals about the Developer Relations industry, people, and culture. I recommend you read the report. I find three charts interesting to me: primary roles and…

I love this post from Greg Kogan: Read Bad Words for Describing Software Products.

I love educational content and documentation. Content and documentation allow scaling. Here is another reason from The Surprising Power of Documentation: Every single thing that is not written down equals wasted resources in the future and a potential for headaches.  The Surprising Power of Documentation I recommend you read the entire post.

I found “People don’t care about features! → if you’re PLG, yes they do” a LinkedIn post from Anthony Pierri. In 2019 I wrote Share outcomes and results, not features, and said it applies to developers and developers relations. But I like this newer approach. Perhaps developers do care about features. Or perhaps it’s somewhere in…

I stumbled upon the SPACES Model for Defining Community’s Business Value blog post. The SPACES model looks like this: The blog post talks about using the SPACES model to measure community’s value. I like this model. It shows the value the community can bring to other departments within the company. I believe this model with…

I don’t remember where I read or heard it, but it stuck with me.  One (good) reason you want to go to developer conferences is to collect feedback. It’s not to collect leads or build awareness but to collect feedback from the attendees. Imagine if 50 or 100 people stopped by your table or booth…

I love this LinkedIn post by Kevin Chiu, where Kevin shares what made DigitalOcean grow so quickly. Kevin Chiu was the Head of Sales and RevOps at DigitalOcean. I especially love the first point about Radical Product Market Fit: 1️⃣ Radical PMF (Product Market Fit). You’re seeing a lot of this come up now in…

I’m so honored to be in a group with these amazing developer relations and community people. Thank you to Peritus.ai for hosting. Listen to season 1.

I was a guest on the Peritus Scaling Developer Success podcast. I chatted with Robin Purohit, CEO of Peritus. We talked about DevRel, success in DevRel and some no-code. Listen to the podcast episode.

If you attended a Developer Relations, Developer Marketing conference, or meetup then you probably heard that Twilio and Stripe run excellent Developer Relations programs.

In a blog post Where to publish content? I shared why I recommend to publish on your own blog first: It allows you to build your portfolio and keep all your work in one place It allows to build your personal brand It can act as your “second” resume as it shows that you actually published.…