IBM
Archived content from my time in developer relations at IBM, covering cloud, AI, serverless, and open source technologies, roughly 2018-2021.
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How to measure success in Developer Relations is one of the most discussed (or debated) topics. Having been in Developer Relations for a good number of years I believe it’s important we measure it. Without measuring we don’t know what to improve, what works and what doesn’t work. Now, I don’t believe there is one…
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Check out my podcast about Developer Relations with Under the Hood of Developer Marketing where we chat about: Moving from a startup to one of the biggest companies in the world What I have been doing before joining IBM Do you need to be a developer to be effective in DevRel? How to measure success…
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IBM Developer SF team hosts weekly online meetups on various topics. Online events are one of the best ways to scale your Developer Relations program and reach developers anywhere, anytime and for a long time after the event. The following online meetups we hosted in January 2020 with links to watch the recordings. I also…
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This week I attend the first DevRel San Francisco meetup in 2020: How to Measure Developer Relations with Amir Shevat. This blog post is a short recap, notes and pictures from the event. The topic of the event was how to measure success in Developer Relations. Amir is a great speaker and used examples from…
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Kubernetes with OpenShift, data wrangling with Pandas – watch December 2019 online meetup recordings

IBM Developer SF team hosts weekly online meetups on various topics. Online events are one of the best ways to scale your Developer Relations program and reach developers anywhere, anytime and for a long time after the event. The following online meetups we hosted in December 2019 with links to watch the recordings. I also…
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IBM Developer SF team hosts weekly online meetups on various topics. Online events are one of the best ways to scale your Developer Relations program and reach developers anywhere, anytime and for a long time after the event. The following online meetups we hosted in November 2019 with links to watch the recordings. I also…
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Kubernetes, Istio, Nexmo/Vonage and Red Hat OpenShift – watch October 2019 online meetup recordings
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Scaling your Developer Relations program is a challenge faced by virtually all organizations. It doesn’t matter if you are a startup with 10 people or IBM – you still need to scale your efforts. IBM probably has one of the biggest Developer Relations organizations in the world. Even with such size, Developer Advocates cannot be…
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IBM Developer SF team hosts weekly online meetups on various topics. Online events are one of the best ways to scale your Developer Relations program and reach developers anywhere, anytime and for a long time after the event. The following online meetups we hosted in September 2019 with links to watch the recordings. I also…
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IBM Developer SF team hosts weekly online meetups on various topics. Online events are one of the best ways to scale your Developer Relations program and reach developers anywhere, anytime and for a long time after the event. The following online meetups we hosted in August 2019 with links to watch the recordings. I also…
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IBM Developer SF team hosts weekly online meetups on various topics. Online events are one of the best ways to scale your Developer Relations program and reach developers anywhere, anytime and for a long time after the event. The following online meetups we hosted in July 2019 with links to watch the recordings. I also…
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On July 29, 2019 I attended the SF DevRel meetup at MuleSoft. The meetup was held at the Salesforce Tower. Jordan Schuetz and Sabrina Marechal from MuleSoft gave an overview of MuleSoft’s Developer Relations program. The following are my notes and what I learned. Based on what I learned, MuleSoft has an excellent Developer Advocacy…
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IBM Developer SF hosted another full-day event: Serverless Developer Summit. Over 110 technologist spent a day learning about the Serverless ecosystem from 10 speakers from 10 companies. We also tried something new at this summit (our two other summits are AI/ML summit and Blockchain summit). We hosted a hands-on workshop before the main talks. We…
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Content is usually one of the core components of most Developer Relations programs. Technical content such as tutorials, how-to’s, articles is a great way to scale your program. Previously I shared how one piece of content can help you create more content and also where to publish content. In this blog post I will share…
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IBM Developer SF is hosting another 1-day developer education event: Serverless Developer Summit. Check out the awesome speaker lineup below, learn about the talks and register for the summit. We hosted two other 1-day events in May and June with huge success. Check them out and pictures: AI & ML Developer Summit (pictures) Blockchain…
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IBM Developer SF team hosts weekly online meetups on various topics. Online events are one of the best ways to scale your Developer Relations program and reach developers anywhere, anytime and for a long time after the event. The following online meetups we hosted in June 2019 with links to watch the recordings. I also…
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I attended DevRelCon in San Francisco on June 6-7. It was a superb event, with great speakers and awesome community. The following are my notes (not complete sentences) and pictures from the event. Being Better At Developer Relations with Kathy Sierra’s ‘The Kick Ass Curve’ Steve Pousty (CrunchyData) Steve’s talk focused on how to be…






